Finding new customers isn't the only way to grow your business. Although most businesses focus on bringing in new customers, it's important to give special attention to the customers you already have.

In addition to a wide range of techniques for finding new customers, RESPONSE has designed custom loyalty, bonding and affinity programs that can grow the profitability and size of your customer base. Not to mention statistical modeling that help reduce attrition, cross-sell and find new customers that resemble your best customers.

Nevada State Bank

Nevada State Bank wanted an effective way to thank their best customers, keep them banking at NSB while, at the same time, growing their business. But all with the class and humor they're known for.

So when the Nevada State Bank President and CEO wanted an effective loyalty program that showed his unique sense of humor (and pictures of his ride: an armored truck), he turned to RESPONSE.

Challenge: Help Nevada State Bank retain and increase the profitability of their top customers.

Method: The President's Club: A loyalty program aimed at the top 1% of customers. Members receive periodic letters that say "thanks you" and award exclusive benefits, as well as invitations to try other Nevada State Bank services.

Results: We'll let you know soon... this program launches mid-2006.