Finding new customers isn't the only way to grow your business. Although most businesses focus on bringing in new customers, it's important to give special attention to the customers you already have.

In addition to a wide range of techniques for finding new customers, RESPONSE has designed custom loyalty, bonding and affinity programs that can grow the profitability and size of your customer base. Not to mention statistical modeling that help reduce attrition, cross-sell and find new customers that resemble your best customers.

Red Hanger

After investing in a state-of-the-art database program, Red Hanger - one of Utah's largest and most well known dry cleaners - had data and a better understanding of how to fulfill customer needs. What they still needed, though, was a way to effectively use everything they had learning to increase their business.

So when Red Hanger Cleaners wanted to improve their relationships with existing customers and find new customers just like them, they turned to RESPONSE.

Challenge: Increase the loyalty and spending of current customers.

Method: A bonding campaign to grow Red Hanger's best customers. Customers were profiled and segmented based on their dry cleaning habits and then sent a series of letters that included special promotions and offers, a message about what makes Red Hanger superior and a thank you.

Result: Total company revenue increased from 2004 to 2005; the total number of customers in the top two revenue segments grew by more than 1/3 during the first year.

Challenge: Promote the Red Hanger brand; find new customers who will act like Red Hanger's most profitable customers.

Method: A series of print ads about what makes Red Hanger superior; placed in local magazines with readership demographics that match the top three customer segments.

Result: Just launched... though we're sure they'll all leave a good memory stain about Red Hanger Cleaners.