Think you should be able to figure out exactly what your advertising is doing for your sales. Then you love Direct Response advertising (even though you might not know that yet).

With its ability to track and refine campaigns and its versatility, Direct Response is a cost-effective method that leads to results you can quantify. Best of all, today it’s far more than just a sales letter. It’s strong, natural fit with the Internet, email and search engine marketing, means Direct Response isn’t going extinct anytime soon.

Westminster College

Westminster College, a small, private college tucked away on Salt Lake City’s east side, wanted new MBA students. But it wouldn’t accept just anyone. The highly respected, high-tech school needed a special breed of student. Especially since, as a private school, tuition is higher than at the competing state-funded universities

So when Westminster College wanted to find enthusiastic and diligent students, they chose RESPONSE.

Challenge: Recruit qualified students for the Westminster College Masters of Business Administration (MBA) and Executive MBA programs.

Method: A four-page letter package about Westminster‘s academic excellence, unique campus and outstanding reputation mailed to select Westminster Alumni and local residents; an application fee waiver and a gift card offer to motivate potential applicants to act now.

Results: After three mailings, the Westminster MBA program has heard from 62 qualified applicants and enrolled 34. At the current rate of tuition, the revenue from those enrollees is equivalent to a Return on Advertising Investment of 2,874%.